Recent News

Tech race pits haves vs. have-nots

Self-driving cars -- or more precisely, the technology that guides them -- won't be cheap will require deep pockets and could force some niche carmakers to sit on the sidelines. But even big competitors know they can't go it alone. ... Read More »

Reinventing the steering wheel

As we enter the autonomous-vehicle age, some wonder whether the steering wheel might suffer the same fate as the tiller, which disappeared from cars after guiding the first horseless carriages. ... Read More »

Faraday names Ferrari exec Mattiacci global brand chief

Electric vehicle startup Faraday Future appointed longtime Ferrari executive Marco Mattiacci to the post of global brand and commercial officer. ... Read More »

Porsche ends ad campaign featuring Muhammad Ali

Porsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. ... Read More »

Volvo done with disappearing act

Bodil Eriksson has been leading the rebirth of Volvo Car USA from the marketing side, making the Swedish brand's advertising more cohesive and consistent as it emerges from a period of invisibility. ... Read More »

Nissan let dealers vet new ads

To quickly shift gears on its U.S. advertising message this year, Nissan made sure to involve its dealer body in the campaign. ... Read More »

Bold bet on a 727-hp Mustang

Lebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. ... Read More »

Tesla to clarify how customers may disclose problems, NHTSA says

Tesla agreed to revise its customer repair agreements to allow owners to report potential safety issues to U.S. auto safety regulators, a government spokesman said. ... Read More »

Chevy launches partnership with country star Luke Bryan; Kid Rock deal ends

Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock. ... Read More »

Toyota, amid slow sedan sales, holds price on Camry for 2017

Toyota is holding the price on the 2017 Camry while adding some minor equipment upgrades on higher trims. The pricing on the best-selling car in the U.S. for 14 years in a row comes amid a soft market for traditional sedans. ... Read More »