Cox Offers RPM Access to Independent Dealers
ATLANTA — RMS Automotive and Manheim (divs. Cox Automotive) announced the launch of a new co-listing capability designed to give independent dealers access to all open sale vehicles listed on RPM, the Nissan and Infiniti digital sales platform powered by RMS Automotive. The open sale inventory on RPM will be simultaneously co-listed on Manheim.com and OVE, Manheim’s online wholesale marketplace, from 3 p.m. to 6 p.m. ET, Monday through Friday.
This new offering not only provides independent dealers with access to a larger selection of high-quality used vehicles, but also increases exposure of the manufacturers’ inventory to Manheim’s vast digital buying audience to help drive transaction speed. Dealers can choose from inventory located nationwide across the Nissan and Infiniti dealer network, and can conveniently move the inventory with transportation options provided by Ready Logistics, all according to Nick Peluso, president of Manheim Digital Marketplace and RMS Automotive.
“Obtaining vehicles as cost- and time-efficiently as possible is the name of the game for dealers in today’s competitive used-car market,” Peluso said. “By offering open sale listings to the largest base of online buyers on Manheim.com and OVE, we can offer dealers early access to thousands of sought-after, pre-auction Nissan and Infiniti vehicles.”
With this solution, open sale inventory found on the Nissan and Infiniti RPM platform is now included in dealers’ Manheim.com and OVE search results. By clicking on a co-listed vehicle, Manheim and RMS Automotive use single sign-on authentication to direct dealers to Nissan and Infiniti’s private label website where they can evaluate, bid, buy and make offers. Facilitations of this pre-lane inventory are handled by the trusted Manheim digital marketplace and are offered with a sliding scale buy-fee based on vehicle price.
“In addition to enabling buyers to access an unprecedented selection of inventory, this digital solution helps manufacturers’ like Nissan and Infiniti drive transaction speed and efficiency by offering the right vehicles to the right dealers at the right time,” said Peluso.
Nissan and Infiniti have conducted closed franchise sales and grounding returns on the RPM technology platform with RMS Automotive since May 2016. This new open sale capability demonstrates the power of Cox Automotive’s comprehensive and leading digital remarketing channels, which averaged more than 135,000 monthly users and facilitated more than 1.6 million transactions in 2016, according to the company.
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