Hyundai Aims to Modernize Customer Experience Behind New Program
FOUNTAIN VALLEY, Calif. — Hyundai is looking to modernize the car-shopping experience with today’s launch of Shopper Assurance in Miami, Orlando, Fla., Dallas, and Houston.
The program, which h will be rolled out to all Hyundai dealers in 2018, is designed to streamline the car-buying experience by focusing on four elements that make the often arduous process of purchasing a car easier, faster, and worry-free, according to officials.
“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, CMO of Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84% of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”
Shopper Assurance entails the following:
- Transparent Pricing: Participating dealers will post fair market pricing (MSRP minus incentives and any dealer offered discounts) on their websites. This, company officials said, will reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being available on dealer websites.
- Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at the customer’s home, office or even at a coffee shop.
- Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership, including applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
- Three-Day Money Back Guarantee: Customers who are not satisfied with their purchase are given a three-day buy-back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles from the purchase/lease date.
“We’ve listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper,” said Andrew DiFeo, chairman of the Hyundai National Dealer Council and dealer principal Hyundai of St. Augustine. “With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount.”
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