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Roadster, F&I Express Announce Integration Pact

GRAPEVINE, Texas — F&I Express announced that Roadster’s car-buying ecommerce platform is now integrated with its Express Digital Media Solution, allowing Roadster dealerships to provide car buyers with accurate F&I product quotes and education material.

 F&I Express’ Express Digital Media solution uses the company’s proprietary dealer service provider (DSP) application program interface (API) to provide instant connectivity to accurate quotes and product content from more than 130 F&I product providers.

“Giving car shoppers the opportunity to review F&I products on their own time just makes sense,” said Rudi Thun, COO of Roadster. “We are proud to partner with a company like F&I Express who shares our passion for helping dealers realize more efficient and productive sales through customer empowered commerce.”

Brian Reed, president and CEO of F&I Express, added: “Our DSP API will indeed empower the car buyer and, consequently, the dealer will enjoy increases in F&I profits. It’s a win for everyone.”

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